In this post I would like to share a technique I have been using on my landing pages to promote CPA offers with great results.
The concept is pretty simple. If your landing page calls out to the visitors directly with their geographic information, you will get their attention and increase the chance of them clicking through to the offer.
Let’s say you are promoting a car insurance offer. If someone comes to your landing page and it has a big headline saying “Special Discount Rate for Drivers in Springfield, IL Area!” Do you think he/she from Springfield would be interested?
So the question is, how can you know where the visitor is located and how do you get it to display on the landing page?
Here is the code that would get the visitor’s city and state based on his/her IP address.
<script language="JavaScript" src="http://j.maxmind.com/app/geoip.js"></script>
Place the above code between the <head> and </head> of your page. Then, use
<script language="JavaScript">document.write(geoip_city());</script>
to display visitor’s city name and
<script language="JavaScript">document.write(geoip_region());</script>
for the state abbreviation. For example,
<p>Special Discount Rate For Drivers in <script language="JavaScript">document.write(geoip_city());</script>, <script language="JavaScript">document.write(geoip_region());</script> Area!</p>
It really is that simple.
Here is another example of how geo info is displayed on a landing page (not mine).
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